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A Little About SEO

SEO SydneySearch engine optimization (SEO) is simply a process of manipulating a website to be more visible on the search results page (SERP).

Ideally, SEO has evolved over a time, and gone are the days when internet spammers used to manipulate their site’s visibility on the SERP using black-hat SEO techniques such as keyword stuffing, backlink spamming, and excessive tagging among others.

Modern search engines, especially Google, has significantly grown and changed how SEO works to promote white-hat SEO techniques, which make it easier for all businesses whether small, medium, or large, have their websites on the SERP depending on the effort made during the SEO process. The primary job of the search engines is to give users a relevant information in the shortest time possible, and that is what Google has achieved over a time